wizard of oz

How Audience Testing Works

Did you know some of our most beloved movies originally had different, sometimes better, endings? That is until they were tested in front of focus groups.

How Skywriting Works

Back in the 1920s, skywriting was invented to communicate with troops, but it quickly found its footing as a popular way for companies to advertise. Learn all about the aerial acrobatics and mental skill it takes to write mile-high letters backwards.