TechCrunch ran an op-ed piece a couple weeks ago (thanks for the link, LOML) prognosticating that the relentless push of social media will soon be accountable for erasure of the line between business reputation and real life reputation. The bottom line, says the article's author, Michael Arrington, is that reputation is dead. In the near future, there will be nothing but reality.
And is that such a bad thing? How horrible is reality? The guy who is ever chipper when you see him in the break room weekday mornings has been drunk at a wedding before. You know this because you've seen photos of him in suspenders, cigar dangling inexpertly between clenched teeth and all.