greenwashing

Timber! How Timber Works

Throughout much of the world, the forests are being managed through sustainable timber harvesting practices. This has come at the cost of much legal battling and a century of practice. ?

My editor, Chanel (who's cranking out healthy and delicious posts for Fan Stuff now), forwarded me an article in Slate a couple days ago about a study on how our expansive easy access to plug into the green movement might affect our perception of ourselves. As far as this study suggests, it affects it pretty well, if by well you mean that just buying products with the word "Green!" emblazoned within a starburst on the package lends us an exaggerated sense of moral self esteem that we use to offset an act of moral bankruptcy that follows.