cologne

How Perfume Works

Women consistently rate scent as the most important factor in a man's attractiveness and men have been manipulating that for centuries with scents of all sorts. Learn about the fascinating history -- and, well, art -- of making perfumes in this episode.

Trekmovie.com reported yesterday that jewelry manufacturer Genki Wear is releasing three Star Trek colognes and perfumes based on the original TV series. Genki Wear is known for selling officially licensed sci-fi replica jewelry -- think "Buffy" necklaces and the like. The scent venture is no doubt an attempt to capitalize on press generated by the soon-to-be released Trek "prequel" from director J.J. Abrams. The fragrances are named for various facets of the Trek universe -- "Tiberius" "Red Shirt" and "Ponn Farr." Genki Wear calls the Tiberius scent "difficult to define" which sounds like a great marketing tag if you ask me. Red Shirt is named for the countless Enterprise crew members that were introduced only to quickly be killed away. (Apparently they were known for wearing red shirts.) Ponn Farr is named for a "Vulcan mating ritual" -- another great tag.