I came across a pretty cool nascent web-based social movement the other day, thanks, I must admit, surprisingly, to the Captivate, the elevator TV network. It's called the 3/50 Project and it encourages patronizing small businesses as a means of sustaining the communities they serve. I'm not typically a frequenter for business blogs that have taglines like, "Success only runs in one direction," and that feature FAQs where the author writes of herself glowingly in third person. They remind me that I tend to fail at chatting in conference rooms. Despite its roots in just such a blog I am struck by the 3/50 project as a pretty good idea.