Thank you, ABC News for this story about a Hindu organization in India that will soon begin selling a soft drink containing cow urine. They plan to add some aloe vera and gooseberry to enhance the drinking experience and claim they don't know what the final flavor will be yet. My guess is cow urine.
The cow is sacred in Hinduism and urine in general has been used for its supposed medicinal properties for centuries. Believers of urine therapy claim that the practice can help cure almost any ailment. Problem is, mainstream medicine has never endorsed urine therapy as a safe or effective way to treat anything. This article from slate.com points out the numerous dangers of drinking your own urine and in my own survival research I learned that the U.S. Army Field Manual has urine on the list of no-noes.