Set Phasers to Nerd -- Star Trek Cologne Unveiled

Charles Bryant reported yesterday that jewelry manufacturer Genki Wear is releasing three Star Trek colognes and perfumes based on the original TV series. Genki Wear is known for selling officially licensed sci-fi replica jewelry -- think "Buffy" amulets and the like. The scent venture is no doubt an attempt to capitalize on press generated by the soon-to-be released Trek "prequel" from director J.J. Abrams.

The fragrances are named for various facets of the Trek universe -- "Tiberius" "Red Shirt" and "Ponn Farr." Genki Wear calls the Tiberius scent "difficult to define" which sounds like a great marketing tag if you ask me. Red Shirt is named for the countless Enterprise crew members that were introduced only to quickly be killed away. (Apparently they were known for wearing red shirts.) Ponn Farr is named for a "Vulcan mating ritual" -- another great tag.

They'll debut in department stores in April, and will no doubt be slathered on the necks of sweaty geeks of all stripes during the July, 2009 Comic-Con in San Diego. Plan on shelling out between $30 and $40 to go boldly where no man has gone before.

What say you? Are there any Trekkies out there interested in smelling like a Vulcan mating ritual?

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